There’s More To Social Media Than Facebook
Posted on January 16, 2012 by Guy
In the last of a series of posts that originally appeared on socialmediatoday, we share with you a few basics about Social Media Marketing.
While almost any business can benefit from marketing their business on Facebook with a fully optimized custom profile banner, welcome page , email opt-in and even custom tabs, there are most definitely other platforms that they should have representation on which also expand your Social Graph.
Remember that a Social Media platform presence adds to your Social Graph and creates a unique impression on Web 2.0 that the major search engines recognize and helps drive organic traffic to your website. If you have a brick and mortar location and the ability to run timely specials and promos, go for Twitter. If you are more of a professional B2B company, you really should set up a personal LinkedIn profile and run a Company Page there.
Several social media platforms work well in conjunction with one another and can assist you in pollinating your message across different platforms with different followers that can possibly engage with your brand.
Google just announced on their blog that they have changed the way that they are indexing websites and that Search has become more important than ever before. This is truly why brands will need to be engagement on Google+ in the near future, why you need to claim your business on Google Places and why Reviews about your business are ever so important to help you stand out and get noticed. It’s not just about SEO!
Defining your target market and creating a community of brand advocates for your business leveraging Social Media Marketing truly is a worthwhile endeavour! Time and time again my clients have increased website traffic and are generating trackable leads that bounce back to our social media efforts. Social Media creates a Buzz about your business, and at the end of the day, that in itself is a good thing!
Post written by Keri Andino for socialmediatoday.com