Deep Space Marketing

Facebook Custom Tabs are Alive and Well

Guy — Mon, 14 May 2012 21:55:51 +0000

With the new Timeline page layout change that you might still be getting used to, Facebook removed the option for admins to set default welcome pages. Now all visitors (new and old) will automatically land to your Wall page. You shouldn’t let this discourage you from using custom tabs as they are now more important than ever.

The reason we encouraged you to create custom welcome pages in the old Facebook world was so people didn’t land on your Wall in the middle of a conversation, content, promotion etc and not have a clue what’s going on. So now it’s vital that a custom tab is positioned above your Wall and under your Cover Photo to introduce your business in one easy click.

At Deep Space Marketing we can create a custom tab for your business page that will give people a concise overview of your business and introduce them to your services/product. Our custom tabs are all created with links back to your website so if someone wants more details about you we make it easy for them. You don’t want to make people work hard to find out more about you! Take a look at our newest client, The Driz Group’s Welcome Tab below.

Airport Lounges Open To High Flying Klout Users

Guy — Wed, 09 May 2012 19:52:24 +0000

Last month, Klout launched its iPhone app. Today, it’s announcing its first big mobile partnership, one that should make app pretty appealing to any air travelers in San Francisco.

So Klout is launching a Perk with Hong Kong-headquartered Cathay Pacific Airways. Anyone in the international terminal at San Francisco International Airport with a Klout score of 40 or higher will be allowed into the airline’s lounge, which is normally limited to Cathay’s first class and business class passengers. Just use the app to show your score to the lounge receptionist and you’ll get access to seven workstations, three showers, and a noodle bar.

Continue reading at TechCrunch.

UK Travel Agency ‘Tropical Sky’ Pushes Past 23,000 Likes

Guy — Tue, 01 May 2012 19:44:27 +0000

As a business on Facebook it’s the holy grail that everyone is looking to achieve … as many Likes for your business page as possible! Deep Space Marketing client, Tropical Sky, recently hit 23,000 Likes on it’s page and their growth shows no sign of stopping. In fact the engagement and growth in Facebook users interacting with their page has been so impressive they have been assigned ‘Hero’ status by Facebook themselves. It appears once you are noticed by Facebook then you really get on peoples radar and so on June 28th, Tropical Sky will be attending the London Chamber of Commerce’s ‘Facebook for Business’ event.

So I can hear you asking … how did they do it? Deep Space Marketing got Tropical Sky started on Social Media but this success really came from the top down. The business owner soon realized that Social Media was going to be key to their business growth. So not only did he assign a budget to advertise on Facebook, he also assigned staff to work with us to grow their social presence across various platforms. Now we work with Tropical Sky to expand their efforts on Twitter & Google+. While it’s unlikely that any of these additional profiles will match the numbers of Facebook simply due to the reach Facebook has into peoples daily lives, we are excited to see where this forward thinking travel business will succeed next.

Deep Space Marketing Client Wins Online Award

Guy — Fri, 30 Mar 2012 23:55:58 +0000

Deep Space Marketing client, Bergies Coffee Roast House, have just won the About.com Phoenix Readers Choice Awards 2012 for Best Coffee Shop in the Greater Phoenix area!

At our company we love what we do for many reasons. We get to represent great businesses, managing social profiles, creating fresh email marketing designs, writing blogs and managing online reputations! So when a client like Bergies wins such a prestigious award in a coffee market as competitive as Phoenix, it’s even more rewarding for us.

Bergies are a great example of how a marketing agency like ours can work in harmony with a client offering an awesome product or service. The owners understand that working collaboratively with the team at Deep Space Marketing is going to pay off, and while we love to see more Likes on a Facebook page and five star reviews on Yelp, it’s just so gratifying when a client receives the wider recognition from their community that they are doing a truly exceptional job.

We are here to enhance your message, to connect with your online community and to make sure you are putting your best foot forward online. However all of this will come to nothing if a client isn’t offering their customers something of real quality. This is what Bergies do best, roasting and serving the best coffee in the Phoenix area and we are proud to be called their partner.

Foursquare Moves Beyond Check-Ins

Guy — Mon, 12 Mar 2012 20:31:57 +0000

Mobile Check-In Goliath, Foursquare, is about to go through some major changes. The emphasis of the app will be less about checking in to businesses and more on users finding information about places that interest them shared by their friends.

Are You New To Foursquare?

Guy — Thu, 08 Mar 2012 15:42:26 +0000

As Social Media Marketers we sometimes make the mistake of assuming everyone is familiar with the ins and outs of the myriad of Social Platforms available online and on your smart-phones. Naturally that’s often not the case. In recent days we’ve had business owners ask us to explain the reasons people use check-in app Foursquare. So for all of you that scratch your heads each time someone pulls put their phones at a business and checks-in, here’s what it’s all about.

Hi! I want to learn more about foursquare! from foursquare on Vimeo.

The New Apple iPad – What You Need To Know

Guy — Wed, 07 Mar 2012 19:09:06 +0000

The Apple Event took place today announcing the March 16th arrival of the new iPad. Here are the facts you need to know.

15.4 million iPads were sold in the last quarter
Over 200,000 custom apps have been created for iPad
2048 x 1536 Retina Display – 3.1 million pixels!
40% better color saturation on the new iPad
A5X processor – Quad-Core graphics
iSight Camera
5-megapixel backside illuminated sensor on the back, 5-element lens, IR filter, and ISP built into the A5X chip
Same camera setup as the iPhone 4s
1080p video recording
Voice dictation comes to the new iPad
Microphone key comes to the keyboard
4G LTE
Verizon, Rogers, Bell, Telus & AT&T will be the LTE partners
If carrier permits the iPad can be a personal hotspot now
Still get 10 hours of battery life (9 hours on 4G)
9.4mm thin and weighs 1.4lbs
From $499 for 16GB
32GB is $599 & 64GB is $699
Add 4G and it becomes $629, $729 & $829
Pre orders start today
iPhoto makes it’s debut on iPad

(Source: Engadget)

Best Use Of YouTube For Business We Have Ever Seen?

Guy — Tue, 06 Mar 2012 20:00:30 +0000

The good people over at Mashable alerted us to this sensational YouTube video announcing start up dollarshaveclub.com. It’s funny, compelling and above all makes me want to use their service! Enjoy.

Facebook Timeline for Business

Guy — Thu, 01 Mar 2012 01:40:59 +0000

It’s finally here!

Facebook Timeline for personal profiles has been around for a while now but finally businesses can get in on the act and roll out their own Timelines before the mandatory switch over on March 30th.

So this is a big deal. A very big deal for those of you that have Facebook pages for your business as there are some fundamental changes in the way people will interact with you on the King of all Social Media platforms.

So what’s different for your business page with Facebook Timeline?

1. Your whole page looks different

If you have switched your personal profile over to the Timeline format than you will see the business version is quite similar. You get the same cover photo at the top of the page and the page itself is separated into two columns by way of a dividing line. As is the case with personal Timelines a company can show their own milestones such as the launch of a new product, new hours, opening of a new retail location etc.

2. Where are the tabs?
Social Media Marketing companies like Deep Space Marketing were all about the tabs on business Facebook pages but no more. The new Timeline format doesn’t include the left-side panel of tabbed links. Not that the apps that used to show there have gone way they simply show up in panels underneath the cover photo. So yes, you can still integrate Twitter & YouTube content into your Facebook page via the apps you have always used.

3. Your Welcome Page is no more
This is a big one and something that will likely cause a furrowed brow amongst many business owners. With the new Timeline Page format, you will no longer be able to set a default landing or ‘Welcome’ Page. This was how many companies introduced themselves on Facebook and taking away this opening will really change the experience of the first time page visitor. Now it will become vital to ensure the most visible posts on your wall above the fold are engaging and represent you in the best possible way.

4. You can manipulate your wall via ‘Pins’
While we are not thrilled to say goodbye to Welcome pages we absolutely love the new tool that let’s page admins keep certain posts at the very top of the Timeline. This is done through ‘pinning’ (not related to Pinterest before you ask!). It’s a way of making sure a post that is really important to your business stays at the top of your page for a specified period of time allowing it to precede any other content. The small orange flags will soon become marketers best friends on Facebook! However you can only pin one post at a time so choose wisely.

5. You can now privately send a messages to businesses on Facebook
OK so there have been apps out there that have allowed companies to do this for a while but now your business will be able to communicate privately with page users. This is particularly useful for businesses with sensitive subject matter such as those in legal or medical professions.

If you want to get a preview of how Facebook Timeline for business pages looks, take a look at the updated page of Deep Space Marketing client, Bergies Coffee here.

New Website Launch – Blackwell Dentistry

Guy — Thu, 23 Feb 2012 17:18:07 +0000

We are delighted to announce the launch of a new website developed by Deep Space Marketing for Chandler, Arizona dental practice, Blackwell Dentistry.

When Dr. Chad Blackwell approached us to develop a new site for his business he was stuck with a website that he felt didn’t properly represent his business. We were tasked with delivering a new, fresh, easy to navigate website that his patients, old and new, would enjoy visiting. Allowing the doctor to present his services, location and special offers clearly was a priority as well as conveying his practice as the true general family dental office that it is in Chandler, Arizona. Equally important was developing a website that allowed the practice to make ‘day to day’ changes themselves without having to rely on our expertise.

Now patients can get in touch easily, book appointments, check out monthly specials and of course connect with Blackwell Dentistry on Facebook and Twitter directly from the new home page.

Take a look at the new Blackwell Dentistry website here and remember …. don’t forget to floss!